Irving, Texas, 11/18/24 – Toyota of Irving was awarded a coveted BBB Torch Award for Ethics on 11/6/2024, during the BBB Fall Toast annual awards ceremony, held at Credit Union of Texas Headquarters in Allen, Texas.

Better Business Bureau of North Central Texas is a non-profit organization that has been protecting and promoting consumer trust in the marketplace for over a century. In 1920, your Dallas office was the first BBB in Texas to begin promoting and fostering an ethical marketplace. The BBB Torch Awards for Ethics recognizes businesses who display an outstanding level of ethics and integrity in their business dealings. Torch Award winners engender trust among their employees, customers and their communities. Trust in the marketplace is just as important today as it was during our beginning one hundred years ago.

"We are proud to be recognized for earning the trust of our customer base and community by keeping ethics at the heart of how we do business," said David Schoemaker, Owner/President.  "This award highlights how important it is to keep business ethics front and center. In a time where customer trust and confidence can come in short supply, our customers can count on Toyota of Irving to do right by them at each and every visit.”

“BBB is known for identifying substandard business practices. But, we also find it necessary to highlight businesses that are trustworthy and taking the sometimes difficult steps to do the right thing. The BBB Torch Award was designed to do just that,” says Jay Newman, President & CEO for BBB Serving North Central Texas. “Our winners should be proud to be part of an elite group of companies that promote ethics as a core value.” 

Finalists were split into five categories, based on the size of the business. Each company was evaluated on efforts to make ethics part of its business model. Winners of the event are invited to go on to compete internationally at an event hosted by BBB’s headquarters the following year.